Author Archives: elissawurf

About elissawurf

Elissa Wurf, Ph.D. (psychology), CPA

Setting Goals

In my current professional role, I wrote the following–see

Posted in Practical Advice | Tagged , | Leave a comment

What do you buy when you take out a loan?

Yesterday, I took out a debt consolidation loan, and I posted about it on a frugal living website where I also post. The comments that I received were supportive of my getting my act together, but also chastising–why don’t you … Continue reading

Posted in Practical Advice | Leave a comment

Have you been getting a health insurance subsidy this year?

Some interesting things to know if you are one of the people who, like me, is buying their own insurance from the healthcare exchanges and receiving an advance subsidy from the government to help pay for it: 1. If you … Continue reading

Posted in Practical Advice | Tagged , | Leave a comment

Money and Mindfulness

Lately, I have been reading about Mindfulness.  I posted two reviews over at, which I would like to share.  But first, some initial thoughts about the relationship between Money and Mindfulness that I hope to be able to expand … Continue reading

Posted in neuroscience, Practical Advice, psychology, rational vs irrational, thinking vs feeling | Leave a comment

The emotionally intelligent job search

Emotional intelligence (EQ) consists of skills that help with “the accurate appraisal and expression of emotions, the effective regulation of emotion in self and others, and the use of feelings to motivate, plan, and achieve in one’s life” (Salovey & … Continue reading

Posted in automatic vs controlled, situational influences, thinking vs feeling | 3 Comments

Reducing Spending: Helpful bits of Psychology to Know

1. We are poor at “affective forecasting,” or predicting how we’ll feel—in large part because we tend to project our present emotions into the future. As a corrective, hink not just about how you will feel about getting the item, … Continue reading

Posted in automatic vs controlled, material vs experiential, neuroscience, psychology, situational influences, spending | 10 Comments

My Rules for Creating a Solid Financial Future

Yesterday’s (5/17/08) New York Times featured an article by Ron Lieber titiled, “Five Basics for Building a Solid Financial Future.”) This reminded me of other “summary rules” posts I’ve seen, most notably the two below: . After thinking … Continue reading

Posted in earning, investing, pragmatic vs symbolic, satisficing vs optimizing, spending | Leave a comment

You always want to try to get the best deal, right? NOT!

On the face of it, it sounds like trying to get the best deal is a good thing. Who wouldn’t want to get the best possible product for the least possible price? But economic theory and psychology research show that … Continue reading

Posted in economics, psychology, satisficing vs optimizing, spending | 5 Comments

The conflict between psychology and economics

One of the underlying assumptions of economics is the idea of human rationality–that people will attempt to maximize their own well-being, or “utility.” In contrast, some perspectives in psychology–most notably the psychoanalytic–have presumed the fundamental irrationality–the “psycho-logic” (as opposed to … Continue reading

Posted in economics, psychology, rational vs irrational | 4 Comments